Lew Genoni

Australia's largest supplier of implements to the farming and viticultural community The Kverneland Group is the largest specialised producer and distributor of agricultural and viticultural implements in the world.
With its strong portfolio of quality and respected brands the Kverneland Group is able to offer unique and complete product ranges to professional farmers and contractors within grass, soil preparation, fertilising, seeding, sprayers, potato and grape harvesting machinery.
Kverneland-Gendore Australia Pty Ltd
In February 2002 Gendore Enterprises decided with The Kverneland Group to begin a joint venture in the Australia Market for the distribution of the complete Kverneland Grass and Arable product ranges.
Thus in March 2002 Kverneland-Gendore Australia was formed. In the formation, Gendore brought its 3rd generation family owned company into joint venture.
The Founder of Gendore, Mr Lew Genoni's experience in this industry started in the 1920's when as a teenager he worked on the family farm growing potatoes in Dalmore, Victoria.
In 1927 Lew Genoni started business as an agricultural contractor, ploughing around the Dalmore Area. Then as his business grew Lew added Chaff cutting, then hay baling, and in 1940-bulk petroleum distribution was added to his expanding business.
In 1955 Gendore entered into the business of agricultural machinery sales and service. The business flourished for many years passing to his son Rex Genoni who continued to build the business into a growing concern.
In 1974 Gendore entered into machinery importation and formed a relationship with a Danish company called Taarup, expanding the business to offer a complete range of grassland machinery to its Australia wide dealer network.
During the mid 1990's a big change was to take place, Taarup, Gendore's major supplier was taken over by Kverneland ASA, which allowed Gendore an even more extensive range of the finest quality technically advanced agricultural equipment in the world.
Now as recently as August 2000 with Rex Genoni's son Derek Genoni now following in his fathers footsteps Gendore was appointed the distributor of Vicon products Australia wide. Vicon is also a company of the Kverneland Group.
In March 2003 Derek Genoni was appointed Managing Director of Kverneland-Gendore Australia Pty Ltd carrying on the family tradition of suppling agricultural equipment to Australian Farmers.

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